PODCAST SCRIPT - RESEARCH YOUR AUDIENCE

You’ve prepared your presentation objectives. You are ready for some research.

Audience research.

It’s time to get to know your audience. You should ask yourself who is in your audience? What do they do? Who or what do they represent? What special interests do they have? What do they already know? Why are they here? What do they want?

The list goes on. Suffice to say, you need as many answers as you can get.

The way to get your answers is varied. And it will take some time and effort. You can secure most of your answers by speaking with the event organiser.

Or you can speak with one of the speakers from a previous year or a previous event. You could speak with a colleague who has presented at the event.

Or, maybe, speak with a fellow presenter. Find out what they know.

Your aim is to secure enough information on your audience to help you build engaging content, engaging structure and engaging argument.

And once that’s done, you can consider the next stage: planning and preparing your presentation.