How the party leaders use rhetoric in their speeches
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Weekly Tip: How to prepare effective public speeches.
President Obama's recent oratory has borrowed a key phrase from Dr Martin Luther King.
"Now is the time", one of the most resonant phrases from Dr. Martin Luther King's Lincoln Memorial speech of August 1963 is now a core part of President Obama's rhetorical armoury.
In the original speech, on August 28th 1963 in Washington, Dr. King used the phrase, "Now is the time", three times in four consecutive sentences near the beginning of his landmark civil rights speech.
President Obama used the same phrase, "Now is the time", in his "Now is the season for change" healthcare speech to Congress on September 9th, repeating the phrase twice in identical consecutive sentences.
In his major speech to the joint Houses of Congress on 24th February he used the phrase twice in consecutive sentences.
All the meaning, symbolism and resonance of the Civil Rights movement is captured in this phrase when it's re-used by the President.
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"Only in the present do things happen."
Jorge Luis Borges


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