Essential for engaging with your audience, effective eye contact helps you to build the perception of having a one to one conversation with your audience.
One to one many times over. Don’t be tempted to scan your audience left to right or right to left. Don’t be tempted to scan them row by row or aisle by aisle. No. Take a structured approach.
You will know some of the people in your audience. Start by looking one or two of them in the eye. Make your point. Hold their gaze and then move on to someone else and another point. Then you can move on to familiar faces in your audience.
They might be people whom you’ve spoken to at the Morning interval. People you’ve met over lunch. Look them in the eye. Make your point. Hold their gaze and then move on.
Then you can try the unfamiliar faces. Repeat the exercise. Don’t be tempted to chase a lost cause. Where someone refuses to look up, doesn’t want to look at you or hold your gaze don’t push it. Some members of your audience might find eye contact unbearable. That’s fine. There’s always someone else. Next, your use of presentation rhetoric.

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