PODCAST SCRIPT - PREPARE YOUR PRESENTATION

You’ve finished your audience research. You have a view on their interests and their expectations. You are at a good stage to start planning and preparing your presentation.

Thinking of your mission and your objectives does a title for your presentation come to mind? Titles are important factors for getting your audience involved.

Aim to make your title interesting, lively and exciting. Try to stress a benefit to your audience. Instead of, “ “Changes at Company X Today” you could try, “Why changes at Company X today will gain market share tomorrow.”

Plan, in outline, how you will meet your objectives. What evidence or insight will be needed at each stage? What images, video or films will be needed?

When will they be needed? Then, prepare as much material as you can: evidence, research, facts, figures, stories, news cuttings, images, videos, charts. It’s all useful.

Your target is to have too much material. You don’t want to hunt out key evidence later. Borrow materials from work colleagues. Borrow earlier work from your other presentations. Mass it together. Group it. Re-arrange it and get a sense for how it all hangs together.

With that done, you can face the fun of preparing your first draft. A script. A mind map. Or a slide deck. But before you do so…you should consider the points you want to make.